I went to Ulta today for this. Admittedly, it is marketed towards teenage girls, but its a good price, looks like fun, and they had me sold at Gold Rock Foil Eyeshadow. Despite Ulta's helpful store locator telling me that I could purchase my 12 Days of Beauty at the location nearest my job, I searched all over and there was none to be found. I also couldn't purchase the eyeshadow I wanted individually, so, weak sauce, Ulta.
If you follow me on Instagram then you know I am higher level obsessed with Urban Decay Liquid Moondust Eyeshadow. I feel like a jerk about it, because if ever there was a makeup product NOT made for soccer moms approaching middle age, it is this. And yet, I love it so. I'm not brave enough for liquid liner, but this one is pretty idiot proof and it comes in lots of pretty colors. Here are two of them:
This color is "Recharged"
This color is "Vega"
I absolutely love them. I could quite easily mess around and own every last one. I always feel like kind of a jerk about it though, because they are $22 apiece. Do you know how much makeup you could own for $22? I mean, the entire 12 Days of Beauty is $18! In my experience, often times, the prestige brands don't work any better than the store brands. Much like with any consumer product, you are paying for the name and the packaging. And the UD's are a fabulous little Treat Yo Self, because absolutely nobody needs $22 glitter liquid eyeshadows.
Since I was already there, and in need of some sparkle, I decided to check out the NYX area, because I had heard that NYX had come out with a similar product. I'd been scared to try it because theirs is marketed as an eyeliner, while Urban Decay's is marketed as a eye shadow. And while liquid eyeliner makes me super nervous, I aint afraid of no eye shadow (said in my best Ghostbusters voice.)
NYX, in fact, makes a few different products that seem like this one. The first, and the one you want, is NYX Liquid Crystal Eyeliner. Amazing. And, at $4.49, a much better price. The shade I watched was Crystal Pink and it was love at first sight. Not only was the pigment lovely and metallic, but once it dried, that swatch was not moving. It has been on my hand all day, through several hand washings, through cooking dinner and cleaning the kitchen, and it has not budged. I was super sad to see though, that my local Ulta had let me down again, and while they had a tester, there were no Crystal Pinks for sale. Sad, sad me.
Directly to the left, I noticed a product in a slightly thicker tube. This product was NYX Roll On Shimmer. I didn't so much pay attention to the name at the time, though I wish I had. I just swatched some colors, and, running short on time, and still mad that the other products I wanted were not available, I decided to get a few. Though they roll on, they feel like a powder, like a traditional eyeshadow, not a liquid, and I was impressed with how pigmented they seemed. I ended up getting Pink and Taupe.
See? Really pigmented, right? Both of these cost me a whopping $6.60.
Except not. I had initially swatched the Taupe underneath my swatch of Crystal Pink. When I got in my car, and buckled my seatbelt, my hand must have brushed against something, because when I pulled my hand back up, there was nothing left of the roll on shimmer. I even took a picture, and because you will never find where the swatch once existed, I circled it for you.
Its like when you stare at a pregnancy test too long. You start to see where a line "should" be.
I was further disappointed when I got back to work, and read the name of the product, and realized that I had just purchased the little sister of the body glitter popular in my youth. This is body glitter 2.0, except its in eye shadow form. This eyeshadow has what I hope our next president has- no staying power. (Ba dum bum ching! See what I did there? Sometimes you have to laugh to keep from crying, folks...)
So what should we take away from this? Get the NYX Crystal Liquid Eyeliner. Its just like the Urban Decay, except one fourth the price. Both lines have a great array of colors. They are literally the exact same amount of product at .17oz. Both have incredible staying power and a metallic finish without being too much glitter. I love them both, but I can have five NYX for the same price as one Urban Decay. Sometimes its quality over quantity, and sometimes its not.