When I read more about the company, and the owner, Cashmere Nicole, I fell even more in love. Lovelies, this lady is the real deal. A single mom, a cancer survivor, and someone who built her own company. To the point that Beyoncé took notice. The Beyoncé. Queen of my heart Beyoncé. Frankly, anything that is good enough for The Queen is good enough for me. You can read more about Beyoncé's admiration for Ms. Nicole here. Not only is Cashmere Nicole stop traffic gorgeous, she built her company from nothing and really made it successful, and she did it all while battling breast cancer and raising her daughter solo. She's so much cooler than I will ever be.
If you've read this blog for any length of time, you know I hate buying products I cannot try on first. Especially when they are on the pricier end like this one is. I just don't know if I am going to like a color or a formula. The fact is though, I am running out of colors and brands to try at Ulta and Sephora. I've worn damn near all of them, ya'll, which means I'm forced to branch out. When I try new product, I tend to go for a bright red, because I know that I like the way I look in those, so its the safest bet. And then I can branch out from there.
Beauty Bakerie has undergone a packaging re-design since its inception, and I really think it has turned the cuteness factor up to 11. The old packaging was plain and black, and didn't really fit with the idea of baked treats, but the new packaging is totally cute:
So, A+ to the packaging designers. In search through the website, it didn't take me long to pick out Mon Cheri as the color I wanted to try. The website describes it as a "classic red" and I would agree, though on me, I think it has the tiniest hint of pink.
For the $20 plus $5 shipping you will pay, you get 5mL of product. To me, if feels like a decent amount of product. Its about the same size as my Creeper, and I feel that they are some of the bigger tubes of liquid lipstick I have.
So, the question becomes, can Beauty Bakerie live up to its hype? If you google the reviews, everyone raves about Beauty Bakerie, about how its smudge proof, kiss proof, and lasts all day without re-application. And then they go on and one about how you cant take it off at all without heavy duty makeup remover. So what did I think?
I was surprised by the texture. With a name like Lip Whip, I was expecting a more mousse like texture. That's probably my fault, because I don't know how you could get a matte mousse. The texture is actually really watery and thin. It isn't Colourpop watery, where you have to be careful not to tip the tube sideways, because it will spill, but its thin. I was actually really surprised by how opaque the color was, given the watery nature of the product. I was not able to do my full lips with one swipe, it took really three to get everything covered.
I was also really surprised by how tacky it was. None of the reviews mentioned the formula being sticky, but I found it to be both sticky and drying, which seemed like a really weird combo. I can safely say I don't enjoy the feel of it on my lips.
I am okay suffering for beauty though, so I decided to go ahead and do the full eight hours of wear to see how it held up. The first thing I noticed when I got to work (I'd had the lipstick on for about 20 minutes) is that there was a slight transfer from my lips to my smoothie straw. It wasn't a lot, I'm being really nit picky, but it was there.
I also swatched the product on my hand, along with Creeper, since the colors look so similar to me, to see how they wore during the day with me wearing lotion, washing my hands, etc. So, here is that little spoiler alert, Creeper on the left and Mon Cheri on the right.
On the left is first thing in the morning, eight hours later is on the right.
So I wore the lipstick all day and never touched it up or did anything to it. I did notice that the tackiness almost totally went away by the afternoon, but it was still very drying. I would really want to put a moisturizer on under it, but the Beauty Bakerie website says if you do that, their product wont work right. So what's a girl to do??
Here we are at the end of the day, about eight and a half hours after I first put the product on.
As you can see, the product is completely worn from the interior of my lips. I'm pretty sad, actually, with how poorly it held up. Also, because I was busy working all day and never really looked in a mirror, so my co-workers got the treat of me looking like I had a bad ombre job. Also, it supposedly doesn't come off without big bad makeup remover, but when I wiped my hand across my mouth (albeit with pressure) it looked like this:
So... I mean... parts of it didn't come off. While I would rate the staying power as pretty good (as long as you remember to touch up the middle) for me, it didn't live up to the hype. I really didn't like the formula, and I didn't think the staying power was all that much greater than other brands.
So, I don't know. I really want to like this company, I think the owner is amazing. I think the product is adorable, and all of the other reviews online seem to rave about how amazing it is. So maybe I just got a bad batch? I don't know. Part of me wants to try again, but $25 is a lot to pay for one tube, of a product I'm not really sure I like. So, we'll see. Maybe one day, but sadly, probably not soon.
Pretty color though.
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